JD Williams unveils gorgeous new summer collection empowering midlife women (2024)

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With the weather finally hotting up, could it be time to pack away those sweaters, jumpers and jeans until September at least? We hope so.

Though if your wardrobe is looking a little less ‘summer ready’, JD Williams is here to help – with an abundance of cheerful co-ords, dresses perfect for any time of day, jaw-dropping prints, and swimwear that beautifully highlights your figure.

If you’ve never heard of JD Williams, it’s a fab midlife fashion brand, known for its inclusive vibe. Recently, it launched its latest summer campaign – all about being bold, truthful, and supportive.

It’s encouraging women to ditch the rulebook and dress for their joy and attitude, not their age.

The campaign is backed by a stunning new collection that invites women to embrace their unique style, with confidence.

It celebrates self-expression and takes a stand against the ‘ageism stereotypes’ that middle-aged women often face. In a world where society tells us what to wear based on age, JD Williams is shaking things up with a call to arms.

At the heart of the campaign are designs that truly make women feel fabulous. Think vibrant colours, textured co-ords, and pieces that ooze confidence and style.

The collection includes effortless dresses perfect for day-to-night, relaxed tailoring for a chic but comfy vibe, eye-catching prints, and flattering silhouettes that highlight every curve. Every piece is crafted to celebrate the beauty and individuality of women at every stage of life.

So whatever you’re looking for, and the occasion too, JD Williams has you covered – literally.

Once again, our shopping expert has taken it upon herself to take a look at the website and pick out some gorgeous pieces that will slot into any wardrobe.

See, we told you that everything was gorgeous! Now all we need to do, is hide the amount of packages that might be arriving after scrolling the JD Williams website…

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