It’s clear that a marketing strategy in 2024 is incomplete without a TikTok strategy for your brand. And while some see it as a viral entertainment platform, some brands and agencies have been wise enough to know that TikTok is part of the digital marketing revolution.
While people have tried and tested marketing methods over the years, there is no one more perfect than digital marketers themselves to share their expert tips for brands looking to draw their TikTok marketing strategy in 2024.
Without further ado, here are some of the top recommended TikTok tips by social media and digital marketing professionals.
Prioritize storytelling and evoke emotion
“One TikTok hack for booming brands for 2024 and beyond is to use the platform as a creator versus a business. This doesn’t mean throwing all professionalism out the door. What I mean is prioritizing storytelling and evoking emotion from the viewer.
For organic TikTok, this can be done by allowing the audience to take part in the brand. We’re shifting away from an era of exclusivity, perfectly polished content, and events/promos that only influencers could participate in.
Now, we see brands allowing the audience to help them choose their next product launch, candid feedback for ways to improve existing products, hearing the founders’ stories and challenges.”
Lauren Mabra is the founder of Lauren Labeled, a top ad creative company, and Blubird Marketing, an award-winning marketing agency, based in Tampa Bay.
So, why is storytelling important? Because people crave human connection. The digital world has separated people from having real moments with their loved ones. People connect with their loved ones and peers from behind their screens, making them crave an emotional connection even more.
Pay attention to hashtags
“To help brands grow on TikTok in 2024, one organic hack I can recommend is for brands to find their niche community and study how they speak and behave, including the hashtags they use.”
Alyssa has over eight years of experience designing and implementing successful social media campaigns for national and global brands such as Samsung, Sam’s Club, and FedEx. She is passionate about understanding her clients’ best opportunities to tell a story and engage for impact on social media.
Make TikToks, not ads.
“For paid, take TikTok’s advice and make TikToks, not ads. Show your customers’ stories, pain points, and transformations. Demonstrate what life was like before having your product and what it can be after. Use the lingo and humor of the platform.”
This is perhaps a tip that marketers don’t realize enough. People online are now wiser and not as gullible as they probably were a couple of years ago. They prefer honest reliable content over being sold something in a patronizing way.
With nearly 10 years of marketing experience, Lauren has had multiple achievements including helping a client company grow to get acquired in 2020.
As seen on Forbes and featured on Tik Tok as Top Ads, Lauren’s company, Lauren Labeled focuses on creating premium quality TikTok videos centered around user-generated content. Their focus is to resonate with their clients’ audience and master ad performance. You can check out some of Lauren’s work here.
Spark Ads are a native TikTok ad format that allows customers to make use of organic TikTok posts and their features while advertising.
Not only does this format allow you to publish your own TikTok posts as ads but it lets you use organic posts made by other creators (if you have their authorization) to publish ads. This means it’s a great feature for brands to cross-promote their partnered companies, brands to promote their work for clients as a case study or testimonial, and so on.
David Nigri is the CEO of Seller Optimized. His company audits client marketing and the cost of sale, they then identify the most valuable customer sources of traffic and publicity in order to convert on their client’s website and e-commerce platforms.
A few years ago, every TikTok video needed to be made and posted from scratch on its native platform. But with the evolution of the platform and TikTok making its API public, users can now schedule and publish their videos on their profiles using third-party tools.
Among the handful of tools is SocialPilot – a leading social media management tool that eliminates the need for reminders and any manual labor required to schedule and publish videos.
SocialPilot’s indigenous TikTok scheduler feature enables you to schedule your posts times ahead – hours, days, weeks, or months and get automatically published at the selected time. With Editorial Calendar, you can get a detailed glimpse of your monthly posts. Want to reschedule your posts, just drag and drop them to another time slot.
You can integrate multiple cloud storage drives to sync your videos, store drafts, automate hashtags, connect your Canva account, and a lot more.
For social media marketers or agencies, dealing with multiple clients and handling numerous accounts is a time-consuming task. SocialPilot lets you seamlessly switch between multiple accounts with just a tap.
Focus on your niche
“One of the three core pillars of TikTok is Community: the platform is driven by close connection and collaboration between creators, brands, and their fans. A niche community, or CommunityTok, is a group of people brought together by a common passion, interest, lifestyle, or identity.
TikTok’s algorithm studies user behaviors and is accurate at targeting and connecting subcultures through users For You Pages. Once you’ve found your community, observe how niche community members comment and engage on each other’s videos.
When brands embrace niche communities relevant to them on TikTok and put in the effort to make authentic connections, the community members show love back, making it easier to enter and grow on the platform.”
This comes as no surprise since Alyssa is an Associate Director, Connections at R/GA – where she focuses on delivering best-in-class social media strategies to engage with consumers.
While these mentioned tips can take your marketing strategy a long way. It’s important to realize that brands can always invent and find their own marketing hacks based on their services, products, or audience type.
As a TikTok user or social media marketer, don’t be afraid to take risks and experiment with trending videos to get your own videos and account to become popular. Remember to grow with a brand as it evolves its trends and features.
Insights, advice, suggestions, feedback and comments from experts
As an expert and enthusiast, I have access to a wide range of information on various topics, including digital marketing strategies and TikTok. I can provide insights and tips based on my knowledge and the information available to me. Let's dive into the concepts mentioned in this article.
Storytelling and Emotion
One of the recommended TikTok tips mentioned in the article is to prioritize storytelling and evoke emotion in your TikTok marketing strategy. By allowing the audience to take part in the brand and sharing authentic stories and challenges, brands can create a deeper connection with their viewers .
Storytelling is important because it helps create a human connection. In the digital world, where people often feel disconnected, storytelling can bridge that gap and make the audience feel more engaged People crave emotional connections, and by incorporating storytelling into your TikTok strategy, you can tap into that desire and make a lasting impact on your audience.
Another tip mentioned in the article is to pay attention to hashtags. By finding your niche community on TikTok and studying how they speak and behave, including the hashtags they use, you can better understand and engage with your target audience.
Hashtags play a crucial role in increasing the visibility of your TikTok content. By using relevant and popular hashtags, you can reach a wider audience and increase the chances of your content being discovered by users who are interested in your niche or industry.
Making TikToks, Not Ads
The article suggests that brands should take TikTok's advice and make TikToks, not ads. Instead of creating traditional advertisements, brands should focus on creating TikTok content that tells stories, showcases customer experiences, and uses the lingo and humor of the platform.
This approach aligns with the preferences of online users who value authentic and relatable content over traditional advertising. By creating TikToks that resonate with the platform's users, brands can build trust and establish a genuine connection with their audience.
The article mentions "Spark Ads" as a native TikTok ad format that allows brands to use organic TikTok posts and features while advertising. This format enables brands to publish their own TikTok posts as ads and also use organic posts made by other creators (with authorization) for cross-promotion.
Spark Ads provide an opportunity for brands to showcase their work, promote collaborations, and leverage user-generated content to engage with their audience. This format can be particularly effective in building credibility and trust among TikTok users.
The article highlights the importance of automating posting on TikTok. With the evolution of the platform and the availability of TikTok's API, users can now schedule and publish their videos on their profiles using third-party tools like SocialPilot .
Automating posting saves time and effort by eliminating the need for manual scheduling and publishing of videos. Tools like SocialPilot allow users to schedule posts ahead of time and provide features such as cloud storage integration, hashtag automation, and multi-account management.
Focus on Your Niche
The article emphasizes the importance of focusing on your niche community on TikTok. TikTok's algorithm studies user behaviors and targets subcultures through the For You Page. By embracing niche communities relevant to your brand and making authentic connections, you can gain support and grow on the platform.
Building a strong presence within a niche community allows brands to connect with like-minded individuals who share a common passion, interest, lifestyle, or identity. By observing how niche community members engage with each other's videos, brands can better understand their audience and tailor their content to resonate with them.
While the tips mentioned in the article can be valuable for developing a TikTok marketing strategy, it's important to remember that each brand is unique and may require different approaches based on their services, products, or target audience. Experimentation and staying up-to-date with the latest trends and features on TikTok can also contribute to the success of a brand's marketing efforts on the platform.
If you have any specific questions or need further assistance, feel free to ask!