New Innovations For Consumer Goods are here
Learn more
Improve trade promotion effectiveness on the world's #1 AI CRM. Empower key account managers to streamline promotion planning, manage funds and budgets, simplify claims management, and report in real-time.
Beam Suntory boosts the bottom line with optimized planning and real-time reporting on Consumer Goods Cloud.
United Kingdom
Consumer Packaged Goods, Beam Suntory
What can you do with Trade Promotion Management?
Trade Promotion Management allows you to transform and optimize the way you manage trade on one platform. Launch intelligence built into the flow of work from promotion planning to funds and claims management.
Streamline promotion planning.
Leverage an out-of-the-box, customizable, and extensible CRM data model for consumer goods organizations built directly on the Salesforce Platform.
See a Gantt-like visualization of all the promotions and activities on one screen with filters like category, time range, account, and product category, time range, account, and product.
Determine the best promotion to run prior execution by testing various tactics to produce an optimal cost/volume ratio.
Manage funds and budgets.
Develop an initial trade budget to meet assigned sales volume, revenue, and gross profit goals and manage that goal in your trade plans.
Determine a funding rate for a budget, ensuring a fair-share distribution of the trade budget to retailers for better control of brand and category.
Define rules to control overspending by defining whether a fund can be overdrawn in the event that promotional costs are higher than expected.
Simplify claims management.
Manage claims and deductions reconciliations while streamlining settlements.
Define long-term agreements or "contracts" with your retailer including details such as margins and product rates.
Report in real-time.
Deploy a streamlined view of volume and actualized spend along with assortment analysis.
Understand the effectiveness of your trade spend to optimize your promotional ROI.
Extend the power of Trade Promotion Management with these related products.
Trade Promotion Optimization
Build more effective promotions.
Consumer Goods Cloud Intelligence
Purpose-built analytics and AI for Consumer Goods Cloud.
MuleSoft for Consumer Goods
Pre-built solution to integrate critical systems with Consumer Goods Cloud.
Consumer Goods Cloud for Trade Promotion Management Pricing
Find the right Trade Promotion Management product to meet your business needs.
Trade Promotion Management
Out-of-the-box solution to help you increase profitability with improved trade.
- Trade Planning Calendar
- Funds Management
- Account Scenario Planning
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Consumer Goods Cloud awarded distinctions in Enterprise Planning by the Promotion Optimization Institute for four years running.
Get the most out of Trade Promotion Management with thousands of partner apps and experts.
Everything you need to maximize ROI.
From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with Trade Promotion Management tips, tricks, and best practices.
Guide
Boost Revenue and Profitable Growth with Trade Promotion Management
Webinar
Enhancing Trade Strategies with Promotion Optimization
Guide
Reimagining the Grocery Aisle: Driving Growth for CPG Brands
Ready to take the next step with the world's #1 AI CRM for consumer goods?
Start your trial.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
Learn how Salesforce delivers profitable growth.
Trade Promotion Management FAQ
Trade promotion management software helps consumer goods companies maximize their investment with retailers to support in-store promotion activities such as price reductions and displays.
Trade Promotion Management is a Consumer Goods Cloud product which helps consumer goods companies plan, manage, execute, and analyze their trade activities and collaborate across teams with AI-driven insights to drive greater ROI from promotional investments.
Trade Promotion Management software is a fit for companies that plan frequent promotions in traditional classes of (mass retailers, grocery, drug stores, etc). If your business doesn't plan large volumes of promotions, Consumer Goods Cloud Customer Planning (LINK TO PAGE) and Forecasting may be a better fit.
We have pre-built MuleSoft Accelerators in our trade promotion management software which integrate with your key systems like backend ERP systems. Contact your Account Executive to learn more.
TPM is the first step in managing trade and helps consumer goods companies maximize trade investments. TPO takes one step further to continuously improve the effectiveness of trade promotion strategies by optimizing business goals and constraints related to current supply and promotions.
